ASCENT STRATEGY

We are a design and technology studio working with bold and visionary companies to reimagine customer experiences.

What we do

We discover it, design it, build it, and put it to work.

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Strategy

Good ideas don't build businesses. Good decisions do.

We work with leaders playing to win on growth strategy, product strategy, business model design, and venture launches.
Jeff and Nicole strategy session in Ascent Office
Experience

The bar for customer experiences has never been higher.

From CX strategy and customer journey design to UX, UI, and service design - we craft the experiences that turn the curious into customers.
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Identity

A new idea needs a language before it needs a logo.

We build brand architecture, identity systems, and go-to-market strategies that make genuinely new products legible to the markets they're built for.
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Enablement

Building is getting easier. Knowing what to build isn't.

From custom platforms and data architecture to AI-enabled workflows and digital deliver - designed around the user experience, engineered to perform.
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That's the work. Here's what it looks like in practice.

View all work
Selected Field Notes
Global Ag Risk Solutions
Global Ag Risk Solutions
Agriculture Insurance

How a radical approach to agriculture insurance became a market-leading product

Insurance that actually knows you’re a good farmer. Growth Strategy, product design, and platform architecture from spreadsheet to acquisition.
$500M+ In CLAIMS PAID TO FARMER
Read Field Note
GroundTruth.Ag
GroundTruth.Ag
Agriculture Technology

Giving a 100-year-old industry eyes it's never had

AI-powered grain grading that replaces a century of subjectivity. Brand identity, go-to-market strategy, and launch positioning from the prairies to the world stage.
$4.75M+ RAISED
Read Field Note
Trusted by leaders

The Team

Creative. Curious. Credible.

Strategists, designers, and builders on the prairies and the coast. No layers between you and the work. We argue about the right answer, not the safe one, and we're more fun to work with than we probably should be.
Three coworkers gathered around a computer monitor in an office, collaborating on work together.
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Two people engaged in conversation while seated across from each other in a modern lounge area with teal walls.
Let’s build whats next.
You know what needs to change. We know how to make it real. Complex industries, sensitive data, experiences that actually work for the people who depend on them. 
Start a conversation

Or just reach out → hello@ascentstrategy.com