FIELD NOTES

Every great journey is defined by stories of ambition, creativity, tenacity, and challenges overcome. Here are the field notes from ours: highlights from projects that inspired big ideas, forged new paths, and welcomed the unknown.

Selected work
Federated Co-operatives Limited
Cooperative & Retail

One front door for two million members across Western Canada

CX strategy, experience architecture, and mobile platform design unifying four business lines and 150+ independent co-ops into a single member experience.
147% Surge in App Downloads
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Global Ag Risk Solutions
Global Ag Risk Solutions
Agriculture Insurance

How a radical approach to agriculture insurance became a market-leading product

Insurance that actually knows you’re a good farmer. Growth Strategy, product design, and platform architecture from spreadsheet to acquisition.
$500M+ In CLAIMS PAID TO FARMERS
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GroundTruth.Ag
GroundTruth.Ag
Agriculture Technology

Giving a 100-year-old industry eyes it's never had

AI-powered grain grading that replaces a century of subjectivity. Brand identity, go-to-market strategy, and launch positioning from the prairies to the world stage.
$4.75M+ RAISED
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Other work
Heron Powers
Heron Powers
Identity
Parametrics.AG
Parametrics.AG
Identity
Keel Pensions
Keel Pensions
Financial Technology
Trusted by leaders
Brand style guide pages for Ground Truth.ag showing logo variations in green, navy, blue, and white color schemes.
Street mural on a brick wall depicting a woman's face in profile with long, flowing hair in shades of pink and blue.
A Ground Truth.ag branded red combine harvester working a wheat field at dusk under a dramatic pink and blue sky.
Heron Powers Insurance logo with a heron bird icon above the company name on a textured white background.
Smartphone mockup displaying the Ground Truth.ag website hero section with the headline
A sheet of hand-drawn logo sketches exploring letter mark concepts for
Hop Circuit 2023 event banner for The Yards Warehouse, featuring retro-style illustrated characters and red and blue typography.
Smartphone displaying the Sherwood Co-op app home screen, showing a Flyers section with Food and Home category tiles.

If you're shaping a new product, navigating change, or rethinking your entire customer experience, Ascent will help your team design with clarity and build with confidence.

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